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Hey, guys! I have been away for some time and had a pretty intense week, but I am back again with a new story to share. As you can guess by the cover image of this post it will be about electronic music.

📊Analyze, then optimize

In one of my latest posts, I uncovered some details about InsightWhale and what we do for our clients. I have shared what digital analytics setup looks like and our approach to configuring tracking tools and today I want to show you the next step - conversion rate optimization audit.

Pleasure comes right when the suffering ends

I heard a quote somewhere, which goes like this: "A person gets the most pleasure when the suffering ends". In this post, I want to share why I started hiking and how it correlates with this quote about pleasure and suffering.

"On Anger" by Seneca the Younger

Considering myself, as an impulsive person and that I usually get angry in stressful situations (I rarely find myself melancholic, or sad) it was helpful to get some side view on what anger can be.

🐋 InsightWhale

I am running a conversion rate optimization and digital analytics agency - InsightWhale. Most of my friends (and also my mom) still don`t understand what we are doing here and I think this post can be pretty descriptive for my little audience.

🫧Breathe in, breathe out

On the 10th of October, people all over the globe celebrated World Mental Health Day and I decided to share some thoughts on the idea of keeping a calm mind and a clear perception of reality.

Does it really matter?

Have you ever been in such a situation, when all your attention, thoughts, and mood are focused on one particular question/problem/situation? My thoughts on how to handle that are here in the post.

👶🏻How I grew up

I think it is always a good idea to take a look back in your life and, it can bring so many warm and deep emotions. As I wrote in my intro post, I am Georgian, but I was born and raised in Russia, Chelyabinsk city. My parents moved there,

"It doesn`t have to be crazy at work" by David Heinemeier Hansson and Jason Fried

The coolest book, that correlates quite closely with how I see work in the company, its structure, and organization of processes

👨🏻Hey, nice to meet you!

A little bit more about me and my life